Once we’ve become attracted to Krsna. Then we begin to serve him. Then we taste the Krsna prasādam – and we cannot stop anymore. Once we have a taste for Kirtan – we have to do it again…and again….and just one more time. We just cannot stop! (Sanskrit) Krsna is irresistible - we have to worship him! Once you've tasted prasādam …other things are not the same anymore. A pizza with just a lot of cheese and a lot of olives and a lot of tomatoes is ok. But if it is not prasādam, then it’s not the same.
(Kadamba Kanana Swami 2nd September 2010)