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Once you start doing it you become so entangled in engaging your energy in the service of Krishna that you don’t have any time anymore for sense gratification! That’s how it works.
That was Srila Prabhupada’s trick. He saw how attached we were to the material energy and instead of engaging us in chanting all the time, he engaged us in using the material energy in service. Since that time life has become so complicated that we can never finish our service! And absolutely no time for maya anymore!
(Kadamba Kanana Swami 01/07/2009)