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JAYADVAITA SWAMI: Positively, we recommend this chanting. Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare, Hare Rama, Hare Rama, Rama Rama, Hare Hare. It's a transcendental vibration, we don't charge for it, it's not a secret. But if, when you chant, you'll experience purification in part. Not that cash in and in five minutes my heart is just been through the laundry, but you go on chanting and you'll experience how your heart becomes, free from anxieties, free from so much many misconceptions, joyful, because you are coming in touch with Krishna.
What does it mean coming in touch with Krishna? When we say the Supreme. Krishna means that ultimate Supreme, and the nature of the Ultimate is there's no difference between the Supreme and His Name. You and I are different from our names, or the thing and the substance, the thing and it's name are different. If you chant coca-cola coca-cola coca-cola you're still thirsty. But on the absolute platform vibration and substance are equal. The name and the thing, have no duality.
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(Jayadvaita Swami 10/2007)