This movement is so nice because again and again we’re saying, “Krsna! Krsna!” and “Krsna!” and “Krsna!” until one day you start thinking, it’s all about Krsna actually. Actually, it’s not all about these other things; “Krsna! Krsna!” We are running around, trying to keep head above water; we are struggling in material existence and it’s so overwhelming to just make it- it takes up all your energy. And then you just say, “Krsna!” and again, “Krsna!” and suddenly you realise that it’s all about Krsna. This is truly what this movement is about; it begins with casually chanting the Name but eventually we begin to realize, through the name, that really we’re talking about the all-blissful, Supreme Personality of Godhead!
(Excerpt from Lenasia Ratha Yatra, South Africa, September '08, HH KKswami)