Why is chanting the holy name “the” process? Why is it attracting Krsna more than any other devotional service? Why is it singled out as “the” specific devotion?…Because Sri Caitanya Mahaprabhu said so! Lord Caitanya makes diificult things easy. We have the added mercy of Lord Caitanya in this yuga although the holy name is absolute in all yuga’s…
(Notes from the seminar, "Expanding the mercy in all directions", HH KKS)
