Only the Supreme Lord can give krsna-prema and that is why Advaita Acarya was very eager for Krsna to appear, because Advaita Acarya was not interested just to establish the principles of dharma; Advaita Acarya wanted to establish that one thing he wanted to drown the entire world- in love of God.
So Advaita Acarya, although he was the Supreme Lord, was thinking of himself as a servant. His mood was to worship. In the Caitanya caritamrta it is said, ami caitanyera dasa muni, “I am the servant of Lord Caitanya,” again and again. Advaita Acarya tried to establish that he was the servant of Lord Caitanya...
(HH KKS, Mayapur, '08)